Omiyage is Japan's centuries-old tradition of bringing back edible gifts for others after traveling. Learn the cultural rules, the most popular snacks, and how to practice this meaningful gifting tradition right here in the US with authentic Japanese treats.

Discover the Japanese tradition of omiyage and learn how to choose the perfect Japanese snack gifts for any occasion, from Kit Kats and senbei to character-themed candy, all available at a US Japanese grocery store.